Fug the Santa Anita Derby!
I love the @fuggirls. If you like fashion and making fun of things (or even just making fun things) then the @fuggirls are for you. Heather Cocks and Jessica Morgan have turned their sharp, and often acerbic wit into a media empire by skewering the bounty of stupid celebrity fashion.
Their tagline “Fugly is the new Pretty” sums up their approach to fashion critique. For example, they had this to say about a recent Angelina Jolie outfit:
“It’s fine if you want to look like the hot new professor at Hogwarts if you ARE, in fact, the hot new professor at Hogwarts. But if you can’t turn Justin Bieber into a possum or make Kim Kardashian take a six-month nap or defeat ultimate evil or make a potion that gives bad sports commentators tongue warts, then RELAX WITH THE ROBES ALL THE TIME, PLEASE, ANGE.”
In many regards they’re my copywriting heroines. Beneath the hilarity and snark lie deft, wicked observations, something I’m a big fan of! And for me, two friends creating a site about something they love was one of the many inspirations for Hello Race Fans.
Imagine my delight last year when I noticed the @fuggirls were at Santa Anita for the Derby! So, I had to know:
@superterrific my horse came in second by a nose! -H
— Go Fug Yourself (@fuggirls) April 7, 2012
@superterrific can't believe my horse LIAISON lost! Though I did make the pick based on its jockey's ensemble… – J
— Go Fug Yourself (@fuggirls) April 7, 2012
So as the Santa Anita Derby approached this year, enquiring minds wanted to know…
Hell yes we are! -H RT @superterrific30m hope the @fuggirls remember to go to @santaanitapark this Saturday for Santa Anita Derby day!
— Go Fug Yourself (@fuggirls) April 4, 2013
The next day, BOOM:
So excited to host the @fuggirls at @santaanitapark tomorrow for the #SADerby! #GetInTheGame pic.twitter.com/w6BT1hiaya
— Americas Best Racing (@ABRLive) April 5, 2013
The fuggers are a natural for drawing attention to an event, but what I find interesting is that the racing establishment doesn’t usually take so kindly to the @fuggirls brand of a “tell it like it is.” For example, I can’t imagine a scenario where they wouldn’t make fun of Doug O’Neill in requisite race day hat. (that last bit is a small edition that came to me later, fyi.)
Regardless, if you’d like to follow someone making fun of people at Santa Anita today, hold on to your fascinators and follow @fuggirls!
Update:
@superterrific no cell reception!!
— Go Fug Yourself (@fuggirls) April 6, 2013
@superterrific Aw, sorry! Wrangling two dudes at the races is a lot of work! We did not pick the winner… -H
— Go Fug Yourself (@fuggirls) April 7, 2013
Until next year…